DO YOU HAVE WHAT IT TAKES To SURVIVE YOUR FIRST YEAR in Hotshot ?

73% don’t. They run out of cash at Day 90, lose loads at Day 45, or get crushed by the DOT audit at Day 120. This guide shows you exactly how to beat the odds.

The Reality

WHAT NOBODY TELLS YOU

If you’re starting a hotshot business in 2026’s freight recession with rates down 30% and insurance at $25,000, you need more than motivation—you need a day-by-day survival plan.

Right now, hotshot profit margins are negative 2.3%. Insurance demands are hitting $25,000. And 73% of new operators fail in their first year.

They don’t fail because they can’t drive. They fail at Day 45 when loads dry up. At Day 90 when cash reserves evaporate. Or at Day 120 when the DOT audit catches them unprepared.

But here’s the secret: The 27% who survive this recession are positioning themselves for the market recovery in late 2026. When capacity tightens, survivors will see their income jump 2-3x.

Launch Your Hotshot
Business the Right Way...

Haul DAy One

The "lease-on first" strategy that lets you haul real freight immediately—while YouTube Cowboys sit home waiting 90 days for broker approvals.

Unlock $2.50+/Mile

Why staying non-CDL locks you into poverty freight. Get your Class A and unlock heavy-haul rates at $2.50+ per mile.

10+ Brokers Ready

How to legally build relationships with 10+ premium brokers before you ever file for your own authority—so you're never desperate for loads.

Master the Money Game
& Dodge Rookie Traps

Save 1000s on Insurance

How to sidestep the $25,000 "Insurance Shakedown" and leverage your driving history to save thousands in year one.

Learn the Real Math

Why "$10K weeks" often mean $12/hour—and the True CPM formula that ensures you never haul a load for free again.

Stack 374% More Profit

The "Stacking Partials" secret that can boost your Profit Per Mile by 374%—plus how to land Direct Shippers who pay premium rates.

BONUS RESOURCES INCLUDED

These bonuses exist to save you time, money, and mistakes—so you can focus on driving, not figuring things out the hard way.

1

Free AUDIOBOOK

Get the full guide in audio so you can learn while driving, working, or handling daily life. Same content, no fluff—just press play and move forward.

2

Business Planning Worksheet

Fill-in-the-blanks roadmap from equipment to your 18-month independence timeline.

3

CONTRACTS & TEMPLATES

Professional DVIR, BOL, invoice forms ready for your logo. Look established from Day 1.

THE FREIGHT RECESSION IS WEEDING
OUT THE AMATEURS. WILL YOU
MAKE THE CUT?

ADD TO CART &
JOIN THE 27% WHO SURVIVE.

Author of "Hotshot trucking Business"
(Hotshot Owner Operator @ Steelman Transport LLC)

Hank Steelman

After fifteen years in the oilfield, Hank Steelman jumped into hotshot trucking with mechanical skills and zero business sense. After a year leased on and $18,000 saved, he rushed into his own authority, trusted the wrong broker, and got crushed by insurance, compliance mistakes, and disappearing freight. Three months later, he was back under the same carrier with $2,000 left—one step from becoming another failed operator.

Two years later, he did it right. With $30,000 banked, real broker relationships, and tight systems, his second launch stuck. That early failure turned into a multi-truck fleet across Texas and Oklahoma, hauling dedicated freight for shippers who value reliability over load-board chaos.

He wrote this book to keep good drivers from repeating his mistakes—a straight roadmap to building capital, avoiding New Entrant traps, and surviving year one. Today, his wife runs the books, their oldest son drives, and he helps drivers take control of their future without crashing first.

COMING SOON

EXPLORE MORE GUIDES

Ready to add another revenue stream or expand your industry knowledge? Our guides cover multiple paths to ownership — find the one that fits your goals.

Have questions? Want to connect? — we’d love to hear from you.

Office

34 N Franklin Ave Ste 687 #5198
Pinedale, WY 82941
United States